Kyle Kuzma has experienced plenty of change throughout his short NBA career. The Los Angeles Lakers selected the former University of Utah forward with the twenty-seventh overall pick in the 2017 NBA draft. Immediately, Kuzma, Lonzo Ball, Brandon Ingram, and Josh Hart led the charge to an NBA Summer League title.
Usually, the summer league is a blip in the NBA’s schedule. However, the Lakers starved for any success for years and their fans tuned in to summer league games. Furthermore, Kuzma’s draft mate Lonzo was the hometown kid and number two overall pick in the draft. The storyline of the southern California kid reviving the storied Lakers meant this young team played under a microscope. Kuzma shined and received the MVP in the Summer League championship game and made the All-NBA Summer League Second Team. Kuzma wasn’t viewed as a late first-round pick who can contribute to an NBA team. Instead, he was expected to be a cornerstone scorer to compliment Lonzo’s playmaking.
Fast forward to his rookie season, and Kuzma’s play did nothing to quell the high expectations placed upon him. Kuzma demonstrated a polished scoring repertoire and hit threes at a 36% clip per basketball reference. With the Lakers being an overwhelmingly young team, that season did not result in many wins, but the future seemed bright, mainly because the team found their leading scorer for the foreseeable future. Kuzma averaged a shade over 16.0 points per game and made the All-Rookie first team. Thus, it appeared the Lakers had found a star for the future and perhaps a possible big three with Kuzma, Lonzo, and Ingram.
The rookie forward really punched above his weight as a late first-round pick who had a top-five season among his rookie class. Furthermore, Kuzma struck while the iron was hot and grew his off-court brand thanks to his rookie season success. Kuzma became known for his fashion as much as he was for his on-court play, he created and sold his t-shirts displaying the moniker Kuzmania.
Whether the moniker stuck or not, it was clear that Kuzma was aware of his changing circumstances from unknown draft prospect to celebrity. Late first-round draft picks are seen as flyers hoping they can contribute to a team on a small scale at some point. However, Kuzma produced beyond expectations, and after his rookie season, it appeared that he would carry the torch for a new Laker generation. However, the situation changed suddenly when the Lakers acquired LeBron James, and the young Lakers had to adapt.
Before LeBron’s’ arrival, it appeared that Kuzma would be a central piece of a rebuild for the Lakers. Naturally, the young team would go through some losing seasons and early playoff exits and hopefully reach the top at some point. However, when the team’s new base is an all-time great basketball player, expectations change dramatically. With LeBron’s arrival, the name of the game for players became filling roles around him.
Now, Kuzma was the second or third scoring option around LeBron. Whereas beforehand, Kuzma and Ingram were supposed to fill the scoring column running alongside LeBron. However, the caveat being LeBron gets up his 20 odd shots per game. Thus, Kuzma’s shot attempts would come at a lower clip which is understandable because of LeBron. Ultimately, Kuzma did up his scoring output from 16.0 points per game as a rookie to 18.0 points per game as a sophomore. But it wasn’t enough as the Lakers missed the playoffs.
That marked the first time in over a decade that a LeBron-led team missed the postseason. So, while Kuzma’s season could be viewed as individually successful, the Lakers failed as a whole. Thus, Kuzma and his fellow young teammates realized the harsh reality of winning expectations in the NBA.
On top of that, the Lakers were front and center in the Anthony Davis trade sweepstakes. Usually, young players are the focal points of superstar trade packages, and the Lakers were no different. Kuzma and the young core went from the franchise’s future cornerstones to possibly being shipped out. The Lakers acquired A.D. via a trade with the New Orleans Pelicans. As for Kuzma, he remained a Laker, but his next career act presented more change.
With A.D. now in the fold, the Lakers found the guy who would split most of LeBron’s scoring load. Any Laker not named LeBron or A.D. would be asked to play solid defense and find other ways to contribute points. For Kuzma, the days of being a centerpiece scorer on a young team or LeBron’s offensive running mate were gone.
Kuzma struggled to find his offensive footing all season as he averaged just 12.8 points per game per basketball reference. However, Kuzma did develop into a solid defender in one on one situations against wings. That was a positive development for a player who was perceived as a turnstile defensively through his first two seasons.
Kuzma did what he has done throughout his career, adapting to his new playing circumstances. Fortunately, that adaptation was repaid in the form of an NBA championship for himself and the Lakers. He will carry the distinction of being a champion for the rest of his career. He reached the mountaintop by adapting to his circumstances and being self-aware. Now, a flashback to the 2019 off-season will reveal the foreshadowing of Kuzma’s willingness to change with his circumstances. As previously mentioned, Kuzma has gone through plenty of change throughout his career, and he has embraced change. He even took advantage of the opportunity to expand his footwear profile among NBA players. When he was drafted into the NBA, he was just another number amongst the handful of NBA players sponsored by Nike Basketball.
Before the 2019-20 season, Kuzma made the switch over from Nike to Puma. Puma was in the early stages of re-entry into the performance basketball sneaker market. Thus, the Lakers forward would be one of the few faces of Puma Basketball instead of one of many with Nike. Now, putting aside the twitter debate of what shoe contract a person would sign, this was a smart play for the Lakers’ forward. The Puma venture, along with Kuzmania merchandise was of service to his brand. Kuzma was building things his way off the court while finding his way on the court. The signs were evident that with his new shoe brand, he would be treated like a star. Fast forward to the 2020-21 season, and Kuzma has once again undergone another on-court transformation.
Meanwhile, his profile within Puma basketball’s ecosystem is trending upward. On the court, Kuzma is now playing like a blend of Kenneth Faried and his teammate Wesley Matthews. He is gobbling up offensive rebounds like some basketball version of Pac-Man while playing solid defense.
At times, Kuzma struggles defensively, especially when asked to guard either more prominent post players or smaller wings. However, when tasked with defending those 6’6 to 6’9 stronger wings, he can hold his own. The offensive rebounding is excellent because he is finding different ways to score. With Dennis Schröder, LeBron, and A.D. on the roster, that variety is needed. Kuzma isn’t asked to initiate the offense this season, and that is unlikely to change.
Furthermore, come playoff time, offensive rebounding and off-ball cutting become more valuable scoring outlets as the floor shrinks. So, he looks to be fitting a role player who can catch fire on occasion. His Puma escapade is going great as well; Kuzma was given the liberty to help design his All-pro Kuzma mid sneaker. Technically, the shoe is not a signature sneaker, but Puma giving him some creative input is a great sign. Perhaps one day, a Puzma one or something along those lines will become a reality. For now, hopefully, Kyle “Dennis Rodman 2.0” Kuzma will continue terrorizing the glass and growing his brand.